Monday, April 08, 2013

Farmers Market Springs into a Full Season in Mayfair

Mia Hylan        
Communications Secretary, Mayfair Civic Association, 215-888-1243

Inaugural Season of the Mayfair Farmers Market & Exciting News from the Mayfair CDC
Cottman and Frankford Aves (at Ryan Ave.)
Ribbon Cutting 9AM
April 21, 2013

Philadelphia, PA, April 3, 2013 – The Mayfair Community Development Corporation is thrilled to announce that they are partnering with Republic Bank and Allegheny Iron and Metal for the inaugural season of the Mayfair Farmers Market. Additional partners in this endeavor are the Mayfair Civic Association and the Mayfair Business Association to ensure the participation of local MBA members. The Mayfair Farmers Market will hold a ribbon-cutting and kick-off celebration on Sunday, April 21, 2013 at the intersection of Cottman and Frankford Avenue (at Ryan Ave) where a portion of Ryan Avenue will be closed off for the market days. The MFM will be held twice a month until it's final scheduled day on Sunday, October 20, 2013. More information, including a complete list of scheduled dates, the 2013 participating vendors, and musical entertainment can be found at the MFM Facebook page dedicated to the market under "Mayfair Farmers Market".

"Based on the overwhelming success of the two preview days we held in September and October of 2012, we decided to go forward with this farmers market project." states Joe DeFelice, chairman of the Mayfair CDC and president of the Mayfair Civic Association. “We kept hearing people talk about all the different farmers markets they go to in the city and in the suburbs and thought Mayfair should have its own. Why travel to a different part of the city or a distant suburb when you can have the whole farmers market experience right here in the Northeast?" Suzann St. Marie-Galliani, Executive Director of the Mayfair CDC and one of the main Mayfair Farmers Market organizers explains, "This Mayfair Farmers Market wouldn't be happening without the assistance of Philadelphia councilman, Bobby Henon and his staff, including Chris Creelman, Lisa Deeley and Courtney Voss who helped with city legislation to make the MFM a reality." Added DeFelice, “We are also ecstatic that Republic Bank, a Mayfair Business Association member and one of our biggest neighborhood supporters along with Allegheny Iron and Metal, with whom we recently partnered, to bring more funding to our organization for a ten year commitment.”

The MFM at the intersection of Cottman and Frankford Ave (on Ryan Ave.) will be hosting about 15-20 vendor stalls and approximately 3-4 food truck members of the Philly Mobile Food Association  providing a myriad of locally grown, handmade, and locally sourced goods. "We've got 4 farmers from within a 75 mile radius of Mayfair providing farm-fresh produce, free-range eggs, pastured chicken, local honey, homemade soap, baked goods and artisan breads and other specialty foods. I don't think you're going to find anything fresher unless you actually go to the farm and pick it yourself." states Mia Hylan, another of the MFM organizers. "It's a tremendous asset not only to Mayfair, but to the entire Northeast, which only has one or 2 other additional farmers markets at the present time."  In addition to the regular vendors there will be several members of the Philly Mobile Food Association providing freshly prepared gourmet fare; sandwiches, cheese curds, homemade ice cream sandwiches and so much more. "This is a great opportunity for neighbors to sample different types of food that may not be available on Frankford Avenue and hopefully become regular customers." says Hylan. "We're also including pre-approved neighboring businesses, such as Shop N Bag who are current members of the Mayfair Business Association. We see this as an incentive to our current MBA members to set up a table and sell their goods."

“Ultimately, we want the Mayfair Farmers Market to incorporate as many of our local Mayfair Business Association members to work in conjunction with outside vendors. This not only highlights many of the great businesses currently in Mayfair, but perhaps will attract some of these unique businesses to the Mayfair Business Corridor,” states President of the Mayfair Business Association and owner of The Grey Lodge Pub, Mike “Scoats” Scotese.  DeFelice agrees, “We wanted to offer a diverse selection of items that may not be widely available on the Avenue already while being inclusive of local favorites.” Adds St. Marie-Galliani, “We also want to provide some free entertainment during market days, whether it is an acoustic band, a string quartet, a face-painter or balloon artist for the kids. The participation of neighboring businesses, the central location, and the live music will create a small but festive, street-fair atmosphere that can only be beneficial to the neighborhood. Whether you're just coming to grab coffee, a scone, and relax while listening to some live music; it's a great way to spend a couple hours on a Sunday.”

Additionally, when Randy Wolfe, store manager of the Mayfair Branch of Republic Bank and MBA member, heard last year of the possibility of a Farmers Market essentially opening on their doorstep he encouraged Republic Bank to step in as a corporate sponsor. St. Marie-Galliani stated, “In the past year Randy and his staff at Republic Bank have been major contributors to several Mayfair events including the Mayfair-Holmesburg Thanksgiving Parade, events at the Mayfair Memorial Playground, The Mayfair Fallen Heroes Run and the Mayfair May Fair. They truly care about this community.” Adds Katie Michaleski, VP/Marketing Manager for Republic Bank, “Republic Bank is committed to supporting the communities we serve. We are excited about the Farmers Market coming to Mayfair and know it will be great addition for our community”.

Representatives from Allegheny Iron and Metal will also be hand to discuss their new partnership with the Mayfair CDC and the Mayfair neighborhood as a whole.  DeFelice credits Vice-Chairman Tom Forkin with being able to pull Allegheny into the fold by stating, “The City runs a program whereby, if selected, they can get a company to send $85,000 worth of their Business Income and Receipts Tax (BIRT), formerly known as Business Privilege Tax, to a City en lieu of the City; our Vice-Chair had the vision to approach Allegheny Iron with this opportunity and they graciously accepted. We will provide more details of this partnership, at the ribbon cutting, which will act as a sparkplug for the rebirth of the Mayfair CDC.”

DeFelice adds, “We are thrilled to partner with local community leaders and business owners to open this new market in the heart of Mayfair. It’s the first time we’ve ever operated a full season of a farmers market and we know it's an asset to the neighborhood.  We welcome all residents of Philadelphia to join us in Mayfair for the Mayfair Farmers Market and experience the types of activities and events that make Mayfair a great place to live, work, and play."

Dates of this year’s markets: April 21, May 5, May 19, June 2, June 23, July 14, July 28, Aug 11, Aug 25, Sept 8, Sept 22, Oct 6 and Oct 20.
Time: 9am – 1pm
Location:  Cottman and Frankford Aves (at Ryan Ave).

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