Tuesday, July 24, 2012
New Farmers Market Will Crop Up in Mayfair
FOR IMMEDIATE RELEASE
Communications Secretary, Mayfair Civic Association
New Farmers Market Will Crop Up in Mayfair
Philadelphia, PA, July 17, 2012 – The Mayfair Community Development Corporation is thrilled to announce that they are partnering with Republic Bank in the formation of the Mayfair Farmers Market. Additional partners in this endeavor are the Mayfair Civic Association and the Mayfair Business Association to ensure the participation of local MBA members. The Mayfair Farmers Market will kick into full gear in 2013 from May to October with a farmers market to be held every Sunday. In anticipation of the full-time 2013 kick-off, two introductory days will be held on Sunday, September 23, 2012 and Sunday, October 14, 2012 so neighbors can get a taste of what to expect starting in the spring-summer season 2013. The Mayfair Farmer's Market will spring up from May to October on Sunday afternoons from 9 am to 2 pm at the intersection of Frankford Ave and Ryan Ave. A portion of Ryan Ave will be closed off during market hours.
MCA president, Joe DeFelice is grateful to Philadelphia councilman, Bobby Henon and his staff for helping with city legislation to make the Mayfair Farmers Market a reality. “Chris Creelman, Lisa Deeley, Courtney Voss, and of course, Bobby, were vital in helping us with the development of the farmers market.” Added DeFelice, “We are also ecstatic that Republic Bank, a Mayfair Business Association member and one of our biggest neighborhood supporters, will be helping us out as well.”
About 8-10 vendor stalls providing locally grown, farm-fresh organic produce, local honey, specialty meats and cheeses, baked goods and artisan breads and other specialty foods will be present at the Mayfair Farmers Market as well as several members of the Philly Mobile Food Association. Pre-approved neighboring businesses, who are current members of the MBA, are also encouraged to set up a table to sell their goods as well.
President of the Mayfair Business Association and owner of The Grey Lodge Pub, Mike “Scoats” Scotese states, “Ultimately, we want the Mayfair Farmers Market to incorporate as many of our local Mayfair Business Association members to work in conjunction with outside vendors. We see this as not only highlighting many of the great businesses currently in Mayfair, but perhaps attracting some of these unique businesses to the Frankford Avenue Business Corridor.” DeFelice agrees, “ We want to have a diverse selection of specialty items such as local honey, organic produce, gourmet items, and a rotating selection of gourmet food trucks; things that may not be widely available on the Ave already.” Adds Suzann St. Marie, Executive Director of the Mayfair CDC, “We also want to provide some free entertainment during market days, whether it be an acoustic band, a string quartet, a face-painter or balloon artist for the kids. The participation of neighboring businesses, the central location, and the live music will create a small but festive, street-fair atmosphere that can only be beneficial to the neighborhood.”
The Mayfair Farmers Market is truly a neighborhood collaboration. Mayfair resident and graphic designer, Michael Ennis volunteered his time and talent to design the logo for the Mayfair Farmer's Market. States Ennis, “I wanted to incorporate many of the Mayfair landmarks, such as the Devon, St. Matthew's and St. Timothy's churches, and of course the cornerstone of any neighborhood, the row homes, into my design.”
Additionally, When Randy Wolfe, store manager of the Mayfair Branch of Republic Bank and MBA member, heard of the possibility of a Farmers Market essentially opening on their doorstep he encouraged Republic Bank to step in as a corporate sponsor. St. Marie stated, “In the past year Randy and his staff at Republic Bank have been major contributors to several Mayfair events including the Mayfair-Holmesburg Thanksgiving Parade, the Mayfair Memorial Playground Easter Egg Hunt, The Mayfair Fallen Heroes Run and the Mayfair May Fair. They truly care about this community.” Adds Katie Michaleski, VP/Marketing Manager for Republic Bank, “Republic Bank is committed to supporting the communities we serve. We are excited about the Farmers Market coming to Mayfair and know it will be great addition for our community”.
Mayfair Civic Association Communications Secretary, Mia Hylan and St. Marie have been working closely on the recruitment of unique outside vendors and with the Philly Mobile Food Association (PMFA) for the Farmers Market. “Andrew at the Philly Mobile Food Association has been great in helping us with offering advice and coordinating their members. The PMFA have very unique members and a wide selection of food available. We're looking to have about 2 trucks present during the September and October launch and then have a rotating selection of trucks starting next year on a weekly basis in addition to all the other wonderful vendors. This is a great opportunity for neighbors to sample different types of food that may not be available on the Frankford business corridor and hopefully choose some favorites.” says Hylan.
Hylan and St. Marie are also working to get a jump on organizing for next year's weekly farmers market. “We are in the midst of creating a vendor application for the Mayfair Farmers Market for the 2013 season and will not initially be charging vendors to participate. However they will have to be pre-approved and have all current business licenses to operate in Philadelphia. We are also working on obtaining a website, creating a Facebook page and Twitter account. Our plan is to promote the Mayfair Farmers Market via our current 4-5 Mayfair facebook pages, MCA, MBA, Mayfair Town Watch, and the Mayfair Memorial Playground Page which have a total following of about 1,000 plus local residents. We hope to generate a lot of excitement and interest with the preview days.”
DeFelice adds, “We are thrilled to partner with local community leaders and business owners to open this new market in the heart of Mayfair. It’s the first time we’ve ever operated a farmers market and we think it will be an asset to the neighborhood. We invite all residents of Philadelphia to join us at the September and October previews and subsequently next year, when we officially launch the weekly markets in Mayfair.”