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I would like to introduce Mia Hylan. Mia is a Mayfair resident and parent who is involved with the Civic and the rebuilding of the playground.
I had been thinking about promotion of the MBA in general and member businesses in particular. There is a lot of low hanging fruit to grab, but all of us are too busy with our businesses to consistently grab it. It became clear that we needed a (very) part-time paid person to help with MBA promotion. Mia is perfect for this job.
Mia will work on the following items:
BLOG AND FACEBOOK
Mia will consistently post to our Blog and Facebook pages. We have a lot of positive things going on and need to get the word out.
We want to post all good news, every new sign, every new member, every facade improvement. But to do this, we need to know about it. So please email any news to Mia at email@example.com.
THIS WEEK IN MAYFAIR
Mia will write a "This Week in Mayfair" post every week. So PLEASE SEND ANY NEWS YOU HAVE TO MIA. This is a FREE way to get your message out. Send her any promotions or sales or other items of interest you have going on. Once again, her email is firstname.lastname@example.org
MONTHLY EMAIL LIST
We will eventually develop a monthly email highlighting member news for the upcoming month. The difficulty here will be to get everyone to figure out what they are going to be doing four weeks in advance.
We have had a monthly email list for the Grey Lodge since the beginning. I am always pleasantly surprised at how many people actually read it. And all it has cost us is my time.
It has also been a very good tool to force me to focus on the month ahead and to always have something new to keep customers interested and giving them reasons to keep coming back.
OUR CONTACT WITH REPORTERS
Local reporters (NE Times, Neasphilly.com, TV news) are all looking for news to report. Mia will get to know who the media contacts are and send them info she thinks they might like to use. So once again, please get your news to Mia so she has something to work with.
I am very excited about this. This is a very positive step and a new phase for the Mayfair Business Assoc.
Mike "Scoats" Scotese
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